AI CRM Change Review
Don’t let AI update your CRM.
Make it propose the change.
Amend turns every AI-generated CRM update into a reviewable proposal: field-level diff, evidence, approval, audit, and rollback before anything reaches your source of record.
update CRM truth.
The narrow problem
The problem is not AI suggesting updates. It is AI updating the CRM directly.
The bad suggestion
AI can infer the wrong stage, next step, owner, or close date. A suggestion is fine; an unreviewed CRM update is not.
The silent overwrite
An agent fills a stale field, clobbers a human edit, or pushes a bad value to your CRM. Nobody saw it happen, and your source of record is now wrong.
The unauditable change
When the data drifts, there's no trail of who — or what — changed it, no diff to inspect, and no way to roll a single bad write back.
No direct AI writes to your source of truth.
What Amend is
Not another AI Sales Assistant. The gate before AI updates your CRM.
AI sales tools can draft emails, qualify leads, summarize calls, and suggest pipeline updates. Amend starts at the handoff to your CRM: no agent-authored update lands directly. It becomes a proposal with diff, evidence, policy, approval, audit, and rollback.
Propose
Agents and connectors turn emails, meetings, calls, and sheets into suggested CRM changes.
Review
RevOps and sales leads inspect the before/after values, the evidence, and the writeback risk.
Write back
Only approved changes reach the CRM or spreadsheet. Rejections, edits, conflicts, and approvals stay in the audit trail.